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Tennis Clash and ITF Announce Partnership to Launch New Brand

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resourceGames Press] San Francisco, CA – October 5, 2023 – Tennis Clash, the leading mobile tennis game in the world, strengthens its ongoing partnership with the International Tennis Federation (ITF) in announcing ITF’s new eSports tournament, the ITF World Tennis eChampionship. The ITF World Tennis eChampionship will feature an all-new court, game mode, and multiple tournaments exclusively in Tennis Clash, culminating in a yearly championship event.

Kelly Fairweather, ITF Chief Executive Officer, said: “We are delighted to continue our partnership with Wildlife Studios by launching the World Tennis eChampionship in Tennis Clash today. We have already seen the delivery of several successful events in the game over the last two years, and we are sure that the World Tennis eChampionship will prove hugely popular. We are confident that the partnership helps to introduce more people to our sport and promote the ITF’s mission to deliver tennis for future generations.”

The World Tennis eChamipionship will begin as an online-only event with the first in-game themed tournament on October 5th, 2023, at 19:00 CET. When the event begins, it will feature the return of the Future of Tennis String, an in-game exclusive item for purchase, from which 20% of the revenue is shared with the ITF to support young tennis players.

“Our partnership with the International Federation of Tennis continues to strengthen the connection between Tennis Clash and the real sport by not only bringing recognizable and official brands to the game, but by truly supporting the sport,” says Felipe Mendes, Tennis Clash's Game Manager. “We are absolutely elated to provide resources to the next generation of tennis players with every purchase of the ‘Future of Tennis’ string.”

The new ITF brand came to fruition as a direct result of the continued flourishing partnership with Tennis Clash and being the federation's official tennis game, elevating it as the premiere mobile tennis game to the next level. With the announcement of the World Tennis eChampionship coming to Tennis Clash, the future of this partnership looks to send another exciting volley of serves with more announcements coming soon!

Developed by Wildlife Studios and based on in-depth studies and analysis of the sport, Tennis Clash offers an experience that is extremely similar to the real matches. As a result, it has become highly popular not just with mobile gamers, but tennis fans alike. Easy to learn but hard to master, Tennis Clash is consistently ranked in the top 5 in the sports games category in App Store, and was selected as one of the “5 best competitive games of 2019” in Google Play.

ABOUT THE ITF

The International Tennis Federation (ITF) is the world governing body of tennis. Founded in 1913, its purpose is to ensure the long-term growth and sustainability of the sport, delivering tennis for future generations in association with its 213 member National Associations. The ITF oversees the rules and regulations that govern international and national competition. The ITF is responsible for the worldwide development of tennis through its highly regarded global Development Programme, its Science and Technical department which monitors equipment and technology, and its Officiating department which oversees the education and advancement of officials. The ITF organises up to 1850 men’s, women’s, and junior tournaments on the ITF World Tennis Tour, and manages the ITF junior team competitions, ITF Beach Tennis World Tour, UNIQLO Wheelchair Tennis Tour and the ITF World Tennis Masters Tour. The ITF is the owner and rightsholder of the men’s and women’s World Cups of Tennis, Davis Cup and Billie Jean King Cup by Gainbridge respectively, the two largest annual international team competitions in tennis. The ITF manages the Olympic Tennis Event on behalf of the IOC and the Paralympic Tennis Event on behalf of the IPC and the Qualification Pathways for both events at the Games. For further information please visit www.itftennis.com.

ABOUT WILDLIFE STUDIOSWildlife is one of the world’s largest mobile gaming companies. In over ten years, it has launched more than 60 games, including hits such as Sniper 3D, Zooba, Tennis Clash, War Machines and Colorfy. Founded by brothers Victor and Arthur Lazarte, the company’s games have been downloaded more than 2.2 billion times across the planet.

Wildlife has over 600 employees in four countries around the world, and many positions available – especially in game design, engineering and growth. To find out more about Wildlife and our career opportunities, visit www.wildlifestudios.com.

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