[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resourceGames Press]
NEOWIZ, a global game developer and publisher, has announced today that it has signed a Memorandum of Understanding (MOU) regarding cooperation for global marketing with SK Hynix, a global semiconductor manufacturer. Leadership members from Round8 Studio and SK Hynix attended the MOU signing ceremony, which was held on Nov. 3 at NEOWIZ’s' Pangyo office in Bundang-gu, Seongnam-si, Gyeonggi-do.
"Through this MOU, we expect Lies of P to reach more global users," said Jason Park, Head of Round8 Studio. "We will consider and execute various marketing activities utilizing IP, services, and sales channels owned by both companies."
Through the MOU, the two companies will conduct domestic and overseas marketing of SK Hynix's flagship products, including NEOWIZ's title Lies of P and 'Platinum P41 SSD', through SK Hynix's global infrastructure. In particular, the two companies plan to maximize synergistic effects by focusing on marketing targeting global users who enjoy high-end games that require optimization and the best PC environment.
SK Hynix added:
"Our SSD product has been received well not only in the existing B2B market but also in the consumer market as well with a consistent manner. We will utilize the competitiveness of SK Hynix's products and marketing know-how to create a win-win situation for both companies."
Inspired by the familiar story of Pinocchio, Lies of P is an action Souls-like game set in the dark, Belle Époque-inspired city of Krat. Once a beautiful city, Krat has become a living nightmare as deadly puppets run amok and a plague sweeps the land. Play as a puppet who must fight his way through the city on his unrelenting journey to find Geppetto and finally become human. Lies of P presents an elegant world filled with tension, deep combat and character customization systems, and a gripping story with interesting narrative choices where the more lies told, the more human P becomes. Just remember: in a world filled with lies, no one can be trusted…
NEOWIZ launched Lies of P worldwide on Sept. 19, 2023. The standard and deluxe editions are available for a MSRP of $59.99 and $69.99 respectively, in digital or physical format on PlayStation®4, PlayStation®5, Xbox One, Xbox Series X|S, and PC via Steam and participating retailers. The standard edition is also available via the Mac App Store for models with Apple silicon for $59.99. Lies of P is rated “M” for Mature by the ESRB, PEGI 16, and USK 16.