[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resourceGames Press]
CAPE TOWN, SOUTH AFRICA –Carry1st, Africa’s leading mobile games publisher, today announced it has teamed up with Activision to better serve itsCall of Duty: Mobileplayers across Africa.Call of Duty: Mobileplayers can now purchase Call of Duty Points (COD Points) and Battle Passes on theCarry1st ShopthroughPay1st– Carry1st’s payments platform. COD Points are the official in-game currency ofCall of Duty: Mobile, which allow players to purchase in-app items and weapons. TheCall of Duty: MobileBattle Pass is a rewards system that allows players to progress through tiers and earn unique rewards like weapon camos, outfits and weapon blueprints.“We’re thrilled to grow our alliance withCall of Duty: Mobile.After successfully teaming up in South Africa in 2022, we are delighted to expand our relationship to better serve a growing audience across the continent,” says Pay1st Growth Lead, Spencer Ma. “With the integration of Pay1st, we’re enabling African gamers to make purchases through local payment methods and in local currency on the Carry1st Shop.”The news comes on the back of a successful server launch and local campaign in South Africa in 2022. Carry1st’s involvement, which featured events at Comic Con Africa and rapper Nasty C’s Ivyson Gaming Tournament, led to rapid growth in player base and engagement, withCall of Duty: Mobile."We're excited to join forces with Carry1st once again, after our successful collaboration last year when we launched servers in South Africa. By integrating Carry1st's payment platform, we are opening up access for millions more gamers in the region to engage withCall of Duty: Mobile.” says Head ofCall of Duty: Mobile,Jeff Gullett.”Africa represents an important user base, and through our partnership with Carry1st we can continue to meet their needs.”Players can purchase COD Points and Battles Passes by visiting the Carry1st Shop athttps://www.carry1st.shop.com, selecting the product and inputting theirCall of Duty: MobileUID before completing payment. Once complete, players will receive the points directly and instantly in theirCall of Duty: Mobileaccounts without dealing with voucher codes or pins.On the back of this announcement, Carry1st has enabled payments for three of the top 10 highest-grossing games in Africa.DownloadCall of Duty: Mobilenow for free onGoogle Play StoreandApp Store.IN SELECT TERRITORIES ONLY. Terms and conditions apply.© 2023 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY, and the stylized letter “M” are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the property of their respective owners.